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Buyers' Ecom Cheat Sheet

Aloha Buying Team!

We, the Digital Commerce Team support your efforts to increase revenue for the Polynesian Cultural Center. is the online store of the retail department and is under the oversight of the Retail Manager, Shelly Easton. All sales are credited to Retail. The online store is managed by the Digital Commerce Team under the direction of Jeff Dunn and Susan Kunz.

Our current BHAG is $5 million in sales annually. In 2017 we missed that goal by about $4,834,000. =) That said shop dot had the best year yet with an increase in sales over 2016 of 26.5%. We would like to hit the quarter million mark in 2018.

The Buying Team and the Digital Commerce Team work together to optimize product to be sold online. Here are our Everything sold online is set up in Counterpoint by the Buying Team. 


Setting up product
Gridded items
Assorted product
Drop ship

Bulk Sales - special order - family reunions, halaus, school groups, sell-outs, hmp vendor logo'd product 

Google Shopping

Product Listing Ads (PLAs)


Re-targeting emails

Customer Service
For questions or more information please contact Susan Kunz, Ecommerce Webmaster at 808.293.3068 or by email at


The Team